The Real Difference

Experience and Dedication

Our photographer, Dennis Swanson, has over 20 years experience as a full-time professional photographer. Photography is not just his weekend job or second career. With Dennis, it is a life long pursuit of creating photographic art that his clients love.
Dennis Swanson

Educated

Dennis has a BA degree from one of the most prestigious photography schools in the world, Brooks Institute, where he was trained in classical portraiture and commercial photography. It’s been said that to be a great photographer you need to know the rules before you break them. Dennis received his degree in 1984 and has been breaking the rules ever since. Even so, the education continues. Between conventions, seminars and internet resources, Dennis is constantly learning and putting into practice the new tools and techniques of today’s digital age. In this quickly changing, competitive and creative profession, resting on your laurels is not an option if you want to stay on top.

Fair and Up Front Pricing

We’re artists not car salesmen, so we don’t play games with our pricing. If you call or email us we won’t make you listen to a sales pitch or try to psyche you up before we let you know how much its going to cost. Our prices are fair, but our photographs are truly one-of-a-kind works of art, there’s no secret about it.

No Surprises

We try to think of all the details needed to photograph your product before we give you a quote. Your budget is always a concern to us. If we give you a quote up front, we stick to it. The only thing that would change that is if you change the parameters of the shoot.

A Real Studio

Studio 101 West is just like it sounds, a real studio. We are located in a commercial area of San Luis Obispo. If you want your marketing materials to make you more money then you need professional photography. We offer your business the best photography you can get. If you want less than that, you might as well photograph it yourself.

Established

We’ve been here in San Luis Obispo, CA for 20 years and we’ll be here for many years to come. If you need images from 10 years ago, we still have them! We love the Central Coast and we’re not going anywhere.

Not Cheap

The advent of digital photography has brought scores of new photographers who are trying to turn a hobby into a business, so there are a lot of choices out there. You may find photographers that will charge you less or you may think you can do it yourself. If price is the main determining factor in choosing your photographer, you may not choose us. But if you want outstanding photographs with high quality, friendly, professional service from an established business that will be there for you in the future, we would love to be your studio.